This report looks at a range of findings, including:
- Current offshore experiences; maturity, partners, locations, satisfaction
- Planning for the future; locations and increasing offshore budgets
- Creative Production Services best suited to offshoring
- Primary reasons for offshoring and barriers to entry
- Market rates for creative production services in the offshore market
- Locations providing best value for money
- Technology expectations
- Approach to Smartshoring
STATE OF THE MARKET REPORT 2020
"Offshoring has dramatically and positively changed the way we plan and exeute out marketing strategies.
Today, we focus on brand, marketing and e-business strategies that, from teh very start, consider offshoring as a fundemental channel to achieve marketing production efficiencies, especially when considering the benefits of cost creative and time execution."
