If we turn the clock back ten years, ‘virtual reality’ seemed like an abstract impossibility, as far removed from the world of marketing as it gets. Today, however, technologies such…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
The last eighteen months have seen a rapid increase in the application of augmented reality technologies with the industry expected to see a market value of $85 billion by 2025...
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The role of augmented reality (AR) is set to deliver significant levels of transformation in the packaging retail sector in 2018 and beyond.
