If we turn the clock back ten years, ‘virtual reality’ seemed like an abstract impossibility, as far removed from the world of marketing as it gets. Today, however, technologies such…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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The role of augmented reality (AR) is set to deliver significant levels of transformation in the packaging retail sector in 2018 and beyond.
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