Retouching is an established advertising service, but both the skills required and demand for quality retouching are still increasing. In today’s attention economy, retouching is an essential part of a…
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Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point for packaging design for luxury brands. The latest survey data from API shows that…
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The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
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Marketers often get caught in the trap of limiting their social media data analysis to raw numbers: with the number of likes, retweets and comments the most common forms of…
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
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In the dynamic realm of modern retail, where the convergence of physical and digital experiences is paramount, digital signage emerges as a transformative force, reshaping how brands engage with customers.…
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Global media advertising spend is expected to have risen by 7.4% to $629 billion in 2018 (eMarketer). Whilst various reports, studies and forecasts cite digital as the primary driver of…
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Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
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If there’s one key takeaway from recent years, it’s that utilising data effectively is at the core of any successful business. The application of data in the packaging world is…
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The Influence of Packaging on Purchase Decisions For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging…
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