If you’re reading this, chances are you’ll understand as well as us that packaging design is an essential ingredient in any customer-brand relationship. Core criteria such as consistency, customer experience,…
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LUXE PACK New York is the premier trade show for creative packaging for the largest US luxury brands. Featuring cosmetics, skincare, fragrance, wine & spirits, fashion and food brands, the…
The Rise of Private Labels Since becoming a staple during the 1990s, the private label product has undergone quite the transformation. No longer is it discreetly placed at the bottom…
The UK has now left the EU and the final deadline of 31st January is in sight. For many businesses, whether multinational or small scale, this brings challenges in the…
Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS). Melvin brings over…
83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers, but it is not an option…
The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for...
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We are delighted to be sponsoring Creative Operations London 2020. The leading event for Brands, In-house Agencies and Activation Agencies delivering multi-channel campaigns, globally. As Amnet’s Creative Production division continues...
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
