With revenue in the global pharmaceutical market expected to hit $1,163 billion in 2023, the sector may appear to be in an excellent financial state. But the reality facing pharma…
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Behind every successful healthcare marketing campaign is a successful strategy. And behind that? An impressive set of creative production services to generate reliable, quality assets. Here at We Are Amnet,…
Healthcare is one of the largest and quickest-growing industries in the world, with global healthcare spending expected to reach over $10 trillion by 2023 alone. As an industry, healthcare is…
Earlier this month, some of We Are Amnet’s team from The Americas attended the In-House Agency Forum‘s 2022 Conference & Awards conference in Boston. This event provides IHAF members and…
When it comes to marketing, the healthcare sector has its own unique set of challenges to overcome. From bridging the trust gap between companies and patients to counterbalancing digital underinvestment,…
Healthcare marketing is a unique sector, and one which presents marketers with some particular challenges that Forbes describe as “unlike any other industry”. Industry-specific knowledge is perhaps more important in…
The Health Insurance Portability and Accountability Act (HIPAA) was passed by Congress and signed into law by the Clinton administration in 1996. It requires that any company dealing with sensitive…
