We all know that the era of the hard sell is behind us and it’s content marketing that now dominates. Nowadays, says Forbes, you have to demonstrate how your company,…
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With Google, Apple, and other tech giants phasing out third-party cookies, the process promises to be one of the biggest shake-ups in tech and digital advertising history. But though its…
The Health Insurance Portability and Accountability Act (HIPAA) was passed by Congress and signed into law by the Clinton administration in 1996. It requires that any company dealing with sensitive…
A 2022 Benchmark Report for Offshore Creative Production, sponsored by We Are Amnet and produced in conjunction with TKM, shows the growing maturity of the offshoring model and points to…
This year’s Creative Operations London event, sponsored by We Are Amnet, saw Martin McCully from our partner organisation Starling Murmur address a pressing issue in content creation. With so many…
If 2021 taught content marketers anything, it’s that the pandemic had changed consumer habits and made content even more critical in marketers’ strategies. With the rise in content marketing spend…
With content now available from so many channels it’s impossible to count them, and messages inundating consumers’ every waking moment, it’s easier than ever for your brand’s message to get…
The creative advertising industry has faced many changes and as businesses consider how to tighten budgets, produce more content yet keep quality levels high, many are setting up their own…
Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers, but it is not an option…
