We talk to Ruby our Senior Account Manager and learn about what her job involves, what she enjoys and finds challenging within her role as well as finding out some…
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It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce….
The offshoring landscape has rapidly developed over the last 10 years; however some common misconceptions are still circulating. In this article we address some of the key misconceptions about offshoring…
Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS). Melvin brings over…
83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers, but it is not an option…
The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for...
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Retouching is an established advertising service, but both the skills required and demand for quality retouching are still increasing. In today’s attention economy, retouching is an essential part of a...
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Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point for packaging design for luxury brands. The latest survey data from API shows that...
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
