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Packaging and Premedia

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Don’t Let Your Content Get Lost in Translation

By Advertising Production, Artwork, Content at scale, creative production, Digital Production, Home page, Image Services, KFC, localisation, Offshoring, Packaging and Premedia, Retail Packaging, Smartshoring, transcreation

As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…

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Digital Out of Home (DOOH) Advertising Set for Rapid Growth

By Advertising Production, Artwork, creative production, D2C, Digital Production, Digital Strategy, Direct to consumer, General, Home page, Packaging and Premedia, Retail Packaging, Web development

The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…

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FMCGs Boldly Bypass Retailers with “Direct to Consumer” Investment

By Advertising Production, App development, Artwork, CMS, creative production, D2C, Digital Production, Digital Strategy, Direct to consumer, e-commerce, FMCG, General, Home page, Packaging and Premedia, Retail Packaging

The huge change in consumer shopping habits over the past 12 weeks, has unquestionably accelerated the Direct to Consumers (D2C) investment strategies for many of the world’s consumer brands. For…

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