Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point for packaging design for luxury brands. The latest survey
Category: Packaging and Premedia
What To Expect From An In-House Agency
The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to
Using data to enable packaging innovation
If there’s one key takeaway from recent years, it’s that utilising data effectively is at the core of any successful business. The application of data
Packaging and Accessibility: A growing phenomenon
Accessible packaging is a growing phenomenon; creating and ensuring equal opportunity within the context of content delivery. Accessible packaging is now governed by federal and
How close are we to personalised packaging?
Personalisation is an ever-increasing phenomenon, further revolutionising the customer experience across a whole host of channels and sectors……
Sustainable Drinks Packaging. The Facts
Sustainable drinks packaging is an issue that has been at the forefront of the headlines over the past few weeks..