As long ago as 2016, a New York Times article reported that brands were telling their creative agencies, in no uncertain terms, to diversify if they wanted to continue working…
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While it could be argued that there is still time for surprises, 2021 has at least been more stable and less unpredictable than 2020. But a consumer base saturated with…
With content now available from so many channels it’s impossible to count them, and messages inundating consumers’ every waking moment, it’s easier than ever for your brand’s message to get…
Taking the Leap to In-House Agency (IHA) Making the move from agency to in-house can be a big step for any business. How on earth do you navigate building a…
According to some figures, the global packaging market could explode to be worth as much as $1.2 trillion by 2028. That means you can expect the industry to continue…
The creative advertising industry has faced many changes and as businesses consider how to tighten budgets, produce more content yet keep quality levels high, many are setting up their own…
We Are Amnet sponsored Mirren Live, a two-day virtual event for agencies, which took place on the 19th and 20th of May 2021. The conference was centered around addressing growth opportunities and the…
It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce….
A report released by We Are Amnet and TKM Consultants found that the US and European offshore creative production market has matured. Offshoring services has become essential for agencies to…
As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…
