How are leading brands reshaping their marketing models to keep up with demand? With the ever-increasing demand for content coupled with a greater focus on cost efficiency, many brands are…
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Lockdown boredom. The single biggest reason TikTok, the Chinese video-sharing social network, has rocketed to success. TikTok also released their tested and stable version in March 2020. The exact month…
It’s no surprise that the adoption of multichannel shopping behavior by consumers has risen during the pandemic. In both the US and Europe there was rapid adoption and growth in…
Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS). Melvin brings over…
83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers, but it is not an option…
The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
The huge change in consumer shopping habits over the past 12 weeks, has unquestionably accelerated the Direct to Consumers (D2C) investment strategies for many of the world’s consumer brands. For…
In recent years, the term challenger brand has become more visible, as start-up costs lessen and the expectation economy takes hold. Challenger brands look to turn their industry upside down…
