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Content at scale

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What Cost Savings Can You Expect From Offshoring Creative Production Services?

By Advertising, Advertising Production, content, Content at scale, Creative Operations, creative production, creative team, Digital Production, Home page, Marketing, Packaging and Premedia, production team, Uncategorized

It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce….

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The Benchmark Report for Offshore Success. image shows woman surfing on wave

New Report Finds 76% of Agencies Currently Offshore Creative Production Services

By Content at scale, creative production, Digital Production, Digital Strategy, Home page, Image Services, Marketing, Offshoring, Photo retouching, Retouching, Smartshoring, Uncategorized

A report released by We Are Amnet and TKM Consultants found that the US and European offshore creative production market has matured. Offshoring services has become essential for agencies to…

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Don’t Let Your Content Get Lost in Translation

By Advertising Production, Artwork, Content at scale, creative production, Digital Production, Home page, Image Services, KFC, localisation, Offshoring, Packaging and Premedia, Retail Packaging, Smartshoring, transcreation

As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…

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