The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to
Category: Advertising Production
Advertising spend: digital close to 50% of total spend
Global media advertising spend is expected to have risen by 7.4% to $629 billion in 2018 (eMarketer). Whilst various reports, studies and forecasts cite digital
Digital advertising trends to take us into 2019
Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017. In the first